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	<title>Alterati: The Inside Scoop on the Outside Culture &#187; bruce sterling</title>
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	<description>After a long day, we know you can work up quite a thirst for tasty entrainment.  Search no further. Alterati is  the spot for home-brewed, 100 proof podcasts of the Alterati.com editorial team. In it you will find a delectable blend of original musics, audiobook and drama excerpts, interviews with artists and media theorists of the fringe, and hints of strawberry and motor oil.</description>
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		<title>Alterati: The Inside Scoop on the Outside Culture</title>
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	<itunes:subtitle>The Inside Look at the Outside Culture</itunes:subtitle>
	<itunes:summary>After a long day, we know you can work up quite a thirst for tasty entrainment.  Search no further. Alterati is  the spot for home-brewed, 100 proof podcasts of the Alterati.com editorial team. In it you will find a delectable blend of original musics, audiobook and drama excerpts, interviews with artists and media theorists of the fringe, and hints of strawberry and motor oil.</itunes:summary>
	<itunes:keywords>art, literature, music, painting, computers, internet, counterculture, underground</itunes:keywords>
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	<itunes:author>Alterati: Joseph Matheny</itunes:author>
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		<itunes:name>Alterati: Joseph Matheny</itunes:name>
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		<title>The Whuffie Factor</title>
		<link>http://www.alterati.com/blog/2010/05/the-whuffie-factor/</link>
		<comments>http://www.alterati.com/blog/2010/05/the-whuffie-factor/#comments</comments>
		<pubDate>Fri, 07 May 2010 07:00:35 +0000</pubDate>
		<dc:creator>smallworld</dc:creator>
				<category><![CDATA[smallworld]]></category>
		<category><![CDATA[smallworld podcast]]></category>
		<category><![CDATA[bazooka joe]]></category>
		<category><![CDATA[bruce sterling]]></category>

		<guid isPermaLink="false">http://www.alterati.com/blog/?p=3274</guid>
		<description><![CDATA[<p align="center"><a href="http://www.alterati.com/blog/2010/05/the-whuffie-factor/"><img width="150" src="http://t1.gstatic.com/images?q=tbn:3VOBNOqUxkxxvM:http://smallworldpodcast.com/images/smallworldpodcastlogo.jpg" class="aligncenter wp-post-image tfe" alt="" title="" /></a></p>Today on the small WORLD we'll talk with Tara Hunt, the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business.]]></description>
			<content:encoded><![CDATA[<p></p><p><img onError="javascript: wp_broken_images = window.wp_broken_images || function(){}; wp_broken_images(this);"  class="aligncenter" src="http://t1.gstatic.com/images?q=tbn:3VOBNOqUxkxxvM:http://smallworldpodcast.com/images/smallworldpodcastlogo.jpg" alt="" width="118" height="118" /></p>
<p>Today on the <b>small WORLD</b> we&#8217;ll talk with <a title="Tara Hunt website" href="http://www.horsepigcow.com" target="_blank">Tara Hunt</a>, the author of <i><a title="The Whuffie Factor: Using the Power of Social Networks to Build Your Business Amazon page" href="http://www.amazon.com/dp/0307409503?tag=tibesti-20" target="_blank">The Whuffie Factor: Using the Power of Social Networks to Build Your Business</a></i>.</p>
<p><img onError="javascript: wp_broken_images = window.wp_broken_images || function(){}; wp_broken_images(this);"  style="margin-left: 10px;" title="In the Belly of the Fail Whale" src="http://www.alterati.com/images/whuffiefactor.jpg" alt="The Whuffie Factor" height="250" width="164" align="right" />Unless you&#8217;ve read <a title="Cory Doctorow website" href="http://craphound.com" target="_blank">Cory Doctorow</a>&#8216;s novel, <i><a title="Down and Out in the Magic Kingdom website" href="http://craphound.com/down/?page_id=1625" target="_blank">Down and Out in the Magic Kingdom</a></i>, then you have no idea what <a title="Whuffie Wikipeida page" href="http://en.wikipedia.org/wiki/Whuffie" target="_blank">Whuffie</a> is.</p>
<p><i>Down and Out in the Magic Kingdom</i> takes place in a post-scarcity world: energy is not just cheap, it&#8217;s free, and all the necessities of life are also free for the taking. In the novel, Cory imagines that with all our basic needs met that a reputation-based currency emerges, and your worth as person is not measured by money or possessions but how valuable you are to society. Your value could be measured by how nice you are or if you are helpful to other people. Your value might also be determined on how much of a team player you are or how much of a team leader you might be.</p>
<p>Each person&#8217;s value goes up and down and that value can be tracked through their Whuffie, which is a general measurement of their overall reputation.</p>
<p>Right about the same time I was reading <i>Down and Out in the Magic Kingdom</i> I was also re-reading <a title="Bruce Sterling Wikipeida page" href="http://en.wikipedia.org/wiki/Bruce_Sterling" target="_blank">Bruce Sterling</a>&#8216;s novel, <i><a title="Distraction Amazon page" href="http://www.amazon.com/Distraction-Bruce-Sterling/dp/0553576399/ref=sr_1_6?ie=UTF8&#038;s=books&#038;qid=1273209919&#038;sr=1-6" target="_blank">Distraction</a></i>. Hey, some people will watch movies or television shows repeatedly, I read books I like repeatedly.</p>
<p>Anyway, while <i>Distraction</i> is similar to <i>Down and Out in the Magic Kingdom</i> in that there is also a reputation-based economy Distraction is different because Bruce imagines a world where the US economy is in the toilet. Nearly everyone in the country is broke and once again a reputation-based currency emerges.</p>
<p>Like a lot of people, I wanted to see a world where something like Whuffie could exist.</p>
<p>The thing is, we&#8217;ve always lived in a reputation-based economy in one way or another. The only difference is now we&#8217;re using tools like Twitter, Facebook, and LinkedIn to express the values of authenticity, trust and engagement, not just in business but in our community, both in the physical world and the online world. And Tara Hunt explores these ideas n her book, The Whuffie Factor.</p>
<p>To quote <a title="Tom Kelley website" href="http://www.tenfacesofinnovation.com/tomkelley/index.htm" target="_blank">Tom Kelley</a>, co founder of <a title="IDEO website" href="http://www.ideo.com/" target="_blank">IDEO</a> and author of <i><a title="The Ten Faces of Innovation Amazon page" href="http://www.amazon.com/Ten-Faces-Innovation-Strategies-Organization/dp/0385512074/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1273210087&#038;sr=1-1" target="_blank">The Ten Faces of Innovation</a></i>, &#8220;Social capital may be the most powerful currency of the twenty-first century, and this book is a guide to its care and feeding. Bursting with energy and enthusiasm, Tara Hunt shows us how to win friends and influence people in a Web 2.0 world.&#8221;</p>
<p>Speaking of social networks, you can find me on Twitter at <a href="http://www.twitter.com/smallworld" target="_blank">http://www.twitter.com/smallworld</a>.</p>
<p>We&#8217;re going to close out today&#8217;s show with a track by <a title="MC Lars website" href="http://www.mclars.com" target="_blank">MC Lars</a> and <a title="YTCracker website" href="http://www.ytcracker.com" target="_blank">YTCracker</a> called &#8220;Facebook,&#8221; which is perfect for today&#8217;s show.</p>
<ul class="comment"><H3>Related Posts</H3><li class="SPOSTARBUST-Related-Post"><a title="small WORLD interview with Richard M. Smith, Digital Privacy" href="http://www.alterati.com/blog/2011/01/small-world-interview-with-richard-m-smith-digital-privacy/" rel="bookmark">small WORLD interview with Richard M. Smith, Digital Privacy</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="smallWorld: Martin Stiksel of Last.Fm" href="http://www.alterati.com/blog/2010/12/smallworld-martin-stiksel-of-last-fm/" rel="bookmark">smallWorld: Martin Stiksel of Last.Fm</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="smallWorld: Alternative Relationships" href="http://www.alterati.com/blog/2010/12/smallworld-alternative-relationships/" rel="bookmark">smallWorld: Alternative Relationships</a></li>
</ul>]]></content:encoded>
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		<title>the SmallWORLD: Steampunk</title>
		<link>http://www.alterati.com/blog/2010/01/steampunk/</link>
		<comments>http://www.alterati.com/blog/2010/01/steampunk/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:00:15 +0000</pubDate>
		<dc:creator>smallworld</dc:creator>
				<category><![CDATA[smallworld]]></category>
		<category><![CDATA[smallworld podcast]]></category>
		<category><![CDATA[bruce sterling]]></category>

		<guid isPermaLink="false">http://www.alterati.com/blog/?p=2829</guid>
		<description><![CDATA[<p align="center"><a href="http://www.alterati.com/blog/2010/01/steampunk/"><img width="150" src="http://t1.gstatic.com/images?q=tbn:3VOBNOqUxkxxvM:http://smallworldpodcast.com/images/smallworldpodcastlogo.jpg" class="aligncenter wp-post-image tfe" alt="" title="" /></a></p>Steampunk combines science fiction elements from the Victoria era with the edginess of Cyberpunk of the 1980s. So why is Steampunk exploding in popular culture in the 21st century?]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://en.wikipedia.org/wiki/Steampunk"><img onError="javascript: wp_broken_images = window.wp_broken_images || function(){}; wp_broken_images(this);"  class="alignleft" style="margin: 5px;" src="http://t1.gstatic.com/images?q=tbn:3VOBNOqUxkxxvM:http://smallworldpodcast.com/images/smallworldpodcastlogo.jpg" alt="" width="118" height="118" />Steampunk</a> combines science fiction elements from the Victoria era with the edginess of <a href="http://en.wikipedia.org/wiki/Cyberpunk">Cyberpunk</a> of the 19980s. So why is Steampunk exploding in popular culture in the 21st century?</p>
<p>To find out, today on the Small World, we&#8217;ll talk with <a href="http://en.wikipedia.org/wiki/Bruce_Sterling">Bruce Sterling</a> who, along with <a href="http://en.wikipedia.org/wiki/William_Gibson">William Gibson</a>, wrote <em><a href="http://www.amazon.com/Difference-Engine-Spectra-special-editions/dp/055329461X">The Difference Engine</a></em>, the book that first pushed Steampunk into mainstream culture.</p>
<div style="float: right; margin-left: 15px; margin-bottom: 15px; width: 180px;">
<p><img onError="javascript: wp_broken_images = window.wp_broken_images || function(){}; wp_broken_images(this);"  src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Kyle-cassidy-steampunk.jpg/180px-Kyle-cassidy-steampunk.jpg" alt="" /></p>
<div style="margin-top: 5px; width: 180px; font-size: 9px;">
<p><em>Photo credit: <a href="http://commons.wikimedia.org/wiki/User:KyleCassidy">Kyle Cassidy</a>. This is a file from the <a href="http://commons.wikimedia.org/wiki/Main_Page">Wikimedia Commons</a>.</em></p>
</div>
</div>
<p>We&#8217;ll also talk with <a href="http://www.imdb.com/name/nm0799562/">David Simkins</a>, a writer and executive producer for <a href="http://www.syfy.com">Syfy</a>&#8216;s <em><a href="http://www.syfy.com/warehouse13">Warehouse 13</a></em> has been described as &#8220;part <em><a href="http:/www.xfiles.com">The X-Files</a></em>, part <em><a href="http://en.wikipedia.org/wiki/Raiders_of_the_Lost_Ark">Raiders of the Lost Ark</a></em> and part <em><a href="http://en.wikipedia.org/wiki/Moonlighting_%28TV_series%29">Moonlighting</a></em>.&#8221;</p>
<p>Finally, we&#8217;ll talk with <em><a href="http://www.steampunktales.com">Steampunk Tales</a></em> <a href="http://www.jaborwhalky.net">Evelyn Kriete</a>, a penny dreadful you can read on your iPhone.</p>
<p>Steampunk was originally a blend of 19th century science fiction from writers like <a href="http://en.wikipedia.org/wiki/H.G._Wells">H.G. Wells</a> and <a href="http://en.wikipedia.org/wiki/Jules_Verne">Jules Verne</a> and the 20th century Cyberpunk themes of rebellion and dystopianism.</p>
<p>Steampunk has steadily been growing in popularity. Some people modify their laptops or cellphone with polished brass, iron, and wood while some musicians are incorporating Steampunk elements into their music. There are even Steampunk conventions where people can gather and display their wares or dress in pseudo Victorian fashions.</p>
<p>My introduction to Steampunk was <em>The Difference Engine</em>, a novel by Bruce Sterling and William Gibson, back in the early 1990s. <em>The Difference Engine</em> explored an alternate history where computers existed in the 19th century and the impact they had on that world.</p>
<p>What better place to begin today&#8217;s show than talking with Bruce Sterling?</p>
<p>Bruce not only co-wrote <em>The Difference Engine</em> with William Gibson, but he also put Cyberpunk on the map with the Mirrorshades anthology. Bruce has also written <em><a href="http://www.amazon.com/Zeitgeist-Bruce-Sterling/dp/0553576410/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263509691&amp;sr=8-1">Zeitgeist</a></em>, which is one of my favorite novels, as well as <em><a href="http://www.amazon.com/Zenith-Angle-Bruce-Sterling/dp/0345468651/ref=sr_1_5?ie=UTF8&amp;s=books&amp;qid=1263509691&amp;sr=8-5">The Zenith Angle</a></em>, and his most recent book, <em><a href="http://www.amazon.com/Caryatids-Bruce-Sterling/dp/0345460626/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263509671&amp;sr=8-1">The Caryatids</a></em>.</p>
<p><em>Warehouse 13</em> is a mashup of the <em>The X-Files</em> and <em>Indiana Jones</em> with our heroes Peter Lattimer and Myka Bering hunting supernatural objects.</p>
<p>I really enjoy the bickering and bantering on <em>Warehouse 13</em> but what first got me interested in the show were the artifacts and devices that appeared on the show. There are gadgets like Tesla guns and archaic looking communication devices and supernatural objects like <a href="http://en.wikipedia.org/wiki/Lewis_Carroll">Lewis Carroll</a>&#8216;s mirror <a href="http://en.wikipedia.org/wiki/Harry_Houdini">Harry Houdini</a>&#8216;s wallet. All of which is steeped of Steampunk.</p>
<p>You know, I almost hate to admit this, but I love my iPhone.</p>
<p>I listen to music and podcasts on my iPhone, I play games on my iPhone, I read blogs and books on my iPhone and sometimes I even call people on my iPhone.</p>
<p>The iPhone is such a 21st century device that I was surprised and charmed to find an application for the iPhone called <em>Steampunk Tales</em>.</p>
<p><em>Steampunk Tales</em> describes itself as a <a href="http://en.wikipedia.org/wiki/Penny_dreadful">penny dreadful</a> for the iPhone and features Steampunk stories that you can read on <a href="http://www.apple.com">Apple</a>&#8216;s nearly ubiquitous device.</p>
<p>Evelyn has been kind enough to give away a copy of the latest <em>Steampunk Tales</em>. Send me an email at <a href="mailto:smallworldpodcast@gmail.com">smallworldpodcast@gmail.com</a> for your chance to win a copy of <em>Steampunk Tales</em> for your iPhone.</p>
<p>The music heard on today&#8217;s show is &#8220;Mr. Soot&#8217;s Little Black Book&#8221; by the <a href="http://www.unextraordinarygentlemen.com">Unextraordinary Gentlemen</a> and <a href="http://www.mellowtraumatic.com">Hannah Fury</a>&#8216;s &#8220;No Man Alive.&#8221;</p>
<p>The incidental music heard on today&#8217;s show was &#8220;Sûrement&#8221; by <a href="http://www.ez3kiel.com">Ez3kiel</a>, &#8220;Cold Fuzzies&#8221; by <a href="http://www.skerror.com">Skerror</a>, &#8220;Landlost&#8221; by <a href="http://www.inthenursery.com">In the Nursery</a>, &#8220;Arcanum&#8221; by <a href="http://www.benhouge.com">Ben Houge</a> and &#8220;Yeesha’s Joyride&#8221; by <a href="http://www.jackwall.net">Jack Wall</a>.</p>
<p>Join us next time on the Small World when we&#8217;ll talk with singer/song writer <a href="http://mahayes.com">Michael Hayes</a> about his retrospective album, <em><a href="http://mahayes.com/home.html">Diamonds Down the Drain</a></em>.</p>
<ul class="comment"><H3>Related Posts</H3><li class="SPOSTARBUST-Related-Post"><a title="The Whuffie Factor" href="http://www.alterati.com/blog/2010/05/the-whuffie-factor/" rel="bookmark">The Whuffie Factor</a></li>
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