Category Archives: publishing

What Is Liber.Us?

Written by Joseph Matheny. Posted on June 8, 2007. Filed under DIY, Interactive, Web, empowerment, publishing. 1 Comment.
What is Liber.Us? An Interview with GreenAI Wes Unruh There are a vast number of websites, each building their own membership communities, their own user bases, each designed to cluster and group niches into feedback loops. Myspace, Orkut, and Facebook are only a few of the names that come to mind. I haven’t heard yet of Orkutwhores.com, [...]

Behind the Scenes of a DIY Book Launch (Part 4)

Written by Joseph Matheny. Posted on May 7, 2007. Filed under Books, DIY, Marketing, Web, publishing. 3 Comments.
Behind the Scenes of a DIY Book Launch Part Four: Attention in Action Wes Unruh Part 1 – Part 2 – Part 3 Another, rather innovative way to approach profit by focusing traffic has recently surfaced. Admittedly, the details are somewhat confusing, but the model has turned out to be so lucrative, that its legality is currently being [...]

Behind the Scenes of a DIY Book Launch (Part 3)

Written by Joseph Matheny. Posted on May 4, 2007. Filed under Books, DIY, Marketing, Web, publishing. 5 Comments.
Behind the Scenes of a DIY Book Launch Part Three: Affiliate Economics Wes Unruh Part 1 – Part 2 – Part 4 Some of the most successful online marketers have become wealthy not because they sold hundreds of thousands of these ebooks and vanity press publications, but because they sold one really expensive book to a couple hundred people. [...]

Behind the Scenes of a DIY Book Launch (Part 2)

Written by Joseph Matheny. Posted on May 3, 2007. Filed under Books, DIY, Marketing, Web, publishing. 4 Comments.
Behind the Scenes of a DIY Book Launch Part Two: Tellman’s Infoproducts Wes Unruh Part 1 – Part 3 – Part 4 Tellman Knudson went from selling his own special brand of salsa to dominating both the Attention Deficit information market and the list-building strategy guide market online. Using specialized knowledge he’s culled from cognition research, NLP, hypnosis [...]

Behind the Scenes of a DIY Book Launch (Part 1)

Written by Joseph Matheny. Posted on May 1, 2007. Filed under Books, DIY, Marketing, Web, publishing. 7 Comments.
Behind the Scenes of a DIY Book Launch Part One: The Attention Economy Wes Unruh Part 2 – Part 3 – Part 4 When a friend of mine went to publish his book, he was faced with two questions. How does one make money from a book? How does one create a market for a book? [...]