My late friend , writing partner and contributor to this very site, Dave Szulborski, has been named as the World’s Most Prolific ARG Developer by Guinness World Records 2012 Gamer’s Edition.
“Between 2001 and 2008, pioneering American game designer Dave Szulborski (1957-2009) worked on a total of 13 major ARGs, starting with “Majestic”, EA’s attempt to create an immersive, persistent government-conspiracy-themed game. He went on to become the first professional independent ARG developer and wrote a number of books about how to make and play them.”
Miss ya bro.
(Thank to Steve Peters for the info)