This report begins where Gary Goldhammer begins, by stating that all media is social. The struggle today is between this notion of traditional, even quaint, media and convergence culture’s interactive narrative across a transmedia platform built for modular exposure of storytelling elements. Quaint media then is media that remains tied into a single point of access – when I use the term quaint media, think painting, newspapers, radio, broadcast television, puppetry, theater, and film – although we can go all the way back to telegraph, printing press, cuneiform tablets, herms and other statuary if you’d like. More important to this report is the juxtaposition between quaint media and transmedia, a much more useful starting point than ‘new media’ and ‘old media’ that offers little beyond starting debates about where to draw a line between the two.

Read the complete text of this report over at SloppyUnruh.