
Life, Inc, by Douglas Rushkoff is one of those books that are timely, timeless and extremely important for understanding how Things Work Around Here. Which is *not* to say that everyone will get it. Personally, I think Amazon ought to bundle this book together with Making Money by Terry Prachett as an aid to Getting It…but alas, there will still be those who do not, or will not get it. For the rest of us - those willing, whether out of desperation or natural inclination - to look beyond our shared social hallucinations, Life, Inc is an extremely useful book.
It’s not always the easiest book to get through, mind you. It gives a step-by-step history of the monopolic (it’s a word now, dammit) rise of ‘centralized currency’, money dispensed by a single organization (in the case of the US it’s the Federal Reserve), and the corporations that rose alongside it in a sort of feedback loop from hell. The tone is at times polemical, and more than once he uses the term ‘abstract’ as a dirty word. Being the sort of person who believes that life is far more complex than it’s generally given credit for, and also believes that there’s rarely (not never, but rarely) such a thing as an unmitigated evil I took exception to this. Abstractions can be incredibly useful, as anyone who works in math and physics will tell you - and not everything that happened in the wake of the rise of corporations and centralized currency was, or is, bad. Whether those consequences were intended is irrelevant IMNSHO.
Before anyone comes down on me like a ton of bricks, let me say that I am in no way saying that corporations are “good.” Corporations are not “good”, and often even when started with the best of intentions they end up doing evil things in the name of their bottom line and the interest of their shareholders - something which Rushkoff discusses in the book. But they an be extremely useful.
By the end of the book, after he’s as sure as anyone can be that he’s gotten you to put on the damn glasses, Rushkoff admits to this is a roundabout sort of way. He also admits that we probably cannot, nor should want to, get rid of corporations or centralized currency altogether. Corporations and centralized currencies both are tools, no more evil than a hammer or fire. Still, it is also true that both of these tools have run amok - like a cooking fire left unattended that is burning down the house it was set in and is now moving on to consume the house next door, and may quite possibly take out the
whole town.
What do we do about that? Rushkoff’s answer is what bookends Life, Inc - the lesson of the past (in the Middle Ages) opens the book, and how it might be applied now is what closes the book. It is the idea of ‘complementary currency’. Complementary
currency is community created currency that lets locals create their own “value” in a way that is not-so-subject to the manipulation and disaster that we are witnessing now (and in the dotcom bust, and the Great Depression, and the Real Estate collapse that halted the Japanese economic conquest of the world, etc). It is called ‘complementary’ because it is meant to work alongside centralized currency, not replace it. It is a huge, fascinating and often misunderstood concept and I could go on and on about it…but really, that’s what Life, Inc is for.
So, read the book…excerpts are being posted on BoingBoing and on Rushkoff’s blog if you want a taste before you make the plunge. Rushkoff’s website also includes forums for discussion, including discussions of practical applicatons or implemetations of the lessons of Life, Inc.